Consider these facts about the Wiregrass Seniors Magazine target market.
They are 90 million strong and growing.
They own 77% of all financial assets in the U.S.
They account for over 45% of all U.S. consumer products and services purchased.
They have over 50% of America's discretionary spending power.
They have twice the income of those under age 35.
A new baby boomer turns 60 every seven seconds.
Healthcare: The 60+ group annually spends over $655 billion on health care, with the total expected
to reach $1.3 trillion by 2010.
Prescription drugs: Those over 60 purchase 71% of all prescription drugs with a per capita average of $467. more than double for the average person. They represent a $100 billion market.
Over-the-counter drugs: The 60+ consumer accounts for 51 % of all over-the-counter drug
Investments: Investors over age 60 represent over 62% of all U.S. stockholders.
Travel: They buy 80% of all luxury travel, 65% of cruise trips, and spend typically 74% more on
vacations than the 18-45 group.
Grocery shopping: Spend more per capita than any other age group.
Grandchildren: Grandparents spend an average of $500 per year on each grandchild. Highest on the list of purchases are clothing, toys, games, books and videos.
Housing: Over 79% of all 60+ Americans own their home. 67% percent are mortgage free.
And, in 2005 alone, over three million new senior households entered the housing market.
Restaurant dining: Americans over 60 average eating out more than three times a week, twice
as often as those under age 35. And many eat out much more often than three times.
Automobiles: They buy over 41% of all new cars and 48% of all new luxury cars.